In October 2013, American Principles in Action (APIA) released an analysis of the 2012 election titled, “Building a Winning GOP Coalition: The Lessons of 2012″. This analysis stands in sharp contrast to the Republican National Committee’s report, “Growth and Opportunity Project”, popularly known as the “autopsy.”
“Building a Winning GOP Coalition: The Lessons of 2012″, takes a hard-headed, skeptical, and primarily political look at the lessons Republicans must learn from 2012 in order to build a winning national GOP coalition. It challenges the conventional wisdom that the national GOP’s loss in 2012 was a result of a focus on extremist social issues, which hampered candidates touting a winning economic message.
This document challenges the existing “truce model” and puts forward a case for integrated conservatism. It argues social issues are winning issues, and that a winning economic message must address the concerns of middle-class voters.